Partner & Affiliate Guide · 2026
Reach professionals where career and life intersect. A career newsletter and job platform for job seekers, career changers, and hiring teams, sharing job leads, career tips, and tools.
About Refer.io
Refer.io is a career newsletter and job platform reaching 22M+ opted-in subscribers who are looking for work, changing careers, or growing professionally while enriching their personal lives. Our readers span 73 industries and 385 job roles, from nurses and CDL drivers to software developers and managers, and we tag each one by career signals so partners reach the right people.
With our newsletters carrying a 50%+ open rate and 150M+ email ad impressions a month, we put helpful career tools, courses, and services in front of people right when they're investing in their next move. We partner with brands that truly help job seekers get hired, stay productive, and grow as professionals.
Who we are
Refer.io started in 2013 as a small widget on ApplicantPro career sites that asked visitors one question: “Would you like to sign up for job alerts?” Over time, that widget grew into a standalone platform. Our CEO, Ryan Kohler, founded ApplicantPro, an applicant tracking system.
Who reads us
Our audience comes from career activity: the jobs, industries, roles, and opportunities people engage with.
What we send
Audience numbers
Opted-in subscribers, as published for partners in October 2026.
Source: opted-in subscribers, as published on advertise.refer.io, October 2026.
Who the audience is.
We tag subscribers by their career signals so partners can reach the right slice.
Registered Nurse, Medical Assistant, Pharmacy Technician
Electrician, Plumber, HVAC Technician, Welder
Software Developer, Data Analyst, Cloud Engineer
CDL Driver, Warehouse Associate, Dispatcher
Retail Sales Associate, Line Cook, Server
Accountant, Administrative Assistant, HR Specialist
Sales Representative, Account Manager, Marketing Manager
Teacher, Tutor, Social Worker, Case Manager
Project Manager, Operations Manager, Vice President
A sample of 73.
Career moments create needs beyond the job search. A relevant offer might help someone:
Tag counts come from Refer.io's internal tag library (475 tags). Account-age and internal product tags are not listed. Needs and interests: advertise.refer.io.
Channels
| Channel | What it is |
|---|---|
| Email newsletterPRIMARY | Job alerts, career emails, role segmented newsletters, and email marketing emails sent to subscribers |
| Website landing pages | Landing pages are web pages where subscribers land from our emails |
How we promote.
Ad placements
Your creative in sponsor blocks at the top and middle of the email.
Sticky header, mid-page popup, and footer placements.
The same audience across email and landing pages in one campaign window, with one report.
Partnership types
We earn a commission when readers sign up or buy through our links.
Paid ad spots in our newsletters and on our landing pages.
Follow along for career tips, job search help, and Refer.io news.
Our standards
Brand assets
Inter for headings and body. Free on Google Fonts. Logo files (SVG and PNG, including 512 and 1024 px squares) are available on request.
Connect
Advertising inquiries
Newsletter sponsorships, landing page placements, Career Audience Package.
jeremy@refer.ioAffiliate program inquiries
Ads platform, affiliates and marketing. Affiliate and partner programs.
shannon@refer.ioNext step
Proposals are made to order. There are no published rates.
Refer.io LLC, 250 N Redcliffs Dr 4B#502, St. George, UT 84790